So i had this issue a while ago and went away but now its back and even worse

Current fuel consumption driving mainly 80/20 Town/Freeway driving i get 7.1km/l and mainly open road i get around 10.3km/l. I use to get around 9.5km/l and 13km/l.
I have checked the spark plugs and they almost look lean, little on the light brown side. According to a VW technician at Barons that is a sign of a healthy motor (sitting at 309000km) but he also said that type of economy is a little to high for these cars.
I have replaced the following: Coolant Temp sensor, MAP Sensor and took the car in again to a different guy for timing.
What can be the issue? Computer box giving in? I do get a strong smell of fuel on a cold start but after few second it goes away.
With my little knowledge on cars a car that's over fueling will but the spark plug black?
The guy that did the timing said that these cars really don't give out any readings or error codes. He plugged it in to bring up the revs while doing the timing and also scanned for codes and nothing came up.
Any help or advice will be appreciated
